Notes for designers

We offer a series of processes for branding thousands of different types of product.

Here are some notes which we hope will help answer some of the questions you may have and/or save time.

This page is a ‘work in progress’ so we’ll add to it as we think of stuff.

jonathan.lee@rosslyn.co.uk is your contact for artwork

Sending big files

  • Anything over 10mb should come via a WeTransfer type service or a cloud-based file download.

Branding positions, branding size

  • Typically we can get you a PDF branding spec., confirming the branding type, position and size, for every product.
  • Large format display products such as pop-up stands and roller banners can have a very specific size/resolution requirements. Again, we can get you guides for each product type.

File compatibility

  • We run Mac’s with the Adobe Creative Cloud suite.

Vectored files

  • A .pdf with the Illustrator editing capabilities preserved is great.
  • .eps or .ai files are fine too.
  • Please ensure all fonts are converted to outlines.
  • Please provide PMS references for all spot colours.
  • Please make sure files are not locked or protected.

Digital print

  • An increasing number of items can be printed with a full-colour, digital print.
  • For small digital prints (logos), directly onto products, a vectored CMYK or RGB file is fine. The prints are often small with colour management not as accurate as printing through an Indigo or large format digital press.
  • For full-colour images (photos), we prefer high-resolution PDF files.
  • Obviously, if we’re producing a 50-page glossy brochure we’d like the original InDesign files containing artwork set to a pre-agreed spec.
  • If you are U.S .based, you may have artwork set to U.S. standard page sizes. Depending on the complexity of the designs we can amend the layout to suit the standard Euro sizes or provide templates for you to do it.

Things to bear in mind when creating a design for merchandise

Tiny stuff can be an issue

  • The legibility of a really small strapline to be printed onto the clip of a pen for example, or trying to embroider a small ™ or a ®, can be problematic.
  • If a legibility issue is envisaged it will be flagged on the PDF proof sent to the client for pre-production approval.

Things you can’t do

  • You can’t reproduce a graduation of tone, or tint, with embroidery or laser engraving.
  • You can’t print right up to, or behind, the handle on a mug.