As members of the British Promotional Merchandise Association, we are able to show you how it feels to receive, and purchase, promotional products. What works? What matters? What do professional buyers look for in a supplier?
How do people feel when receiving a promotional gift?
79% Feel appreciated
What qualities make the perfect promotional gift?
8% High quality
What do people prioritise when buying promotional gifts?
Averaged score out of 5
4.23 Product usefulness
4.00 Relevance to campaign
3.65 Lead time
3.19 Corporate social responsibility
How do people use promotional products?
66% Trade show giveaways
52% Customer recognition
37% Sales incentives
27% Employee engagement
How many promotional products are on your desk right now?
89% 1+ items
81% 2+ items
44% 4+ items
….and the most common promotional items on those desks are;
Why do you continue to use your regular promotional merchandise supplier?
30% Good service
16% Good relationship
10% Easy to use
With such a huge range of products to choose from it can seem a little daunting if you haven’t purchased merchandise before.
So consider the most important question first; Who is the item for? Work back from here, because what’s the point of giving someone something they don’t need?
Keep things simple, ask for advice from your supplier and allow enough time.
Get the basics right and you’ll have created a promotional item which delivers a set of results no other advertising medium can!