What’s the history of the logo?
The history of logos dates back thousands of years
Tips for developing a strong brand identity
Developing a strong brand identity is crucial for establishing a unique and recognizable presence in the market. Here are some tips to help you in the process: Define Your Brand: Start by clearly defining your brand’s mission, values, and unique selling propositions. Understand what sets your brand apart from competitors and how you want to […]
The science behind brand recognition
The science behind brand recognition. Brand recognition is a psychological and cognitive process that involves the ability of individuals to identify and recall a brand based on its distinctive elements, such as logo, colors, tagline, or even product packaging. There are several scientific principles that contribute to brand recognition: Memory and recall: Brand recognition relies […]
The commercial benefits of rebranding
The history of typefaces
What makes a great logo?
Legibility: A great logo is easily legible, even in small sizes or from a distance. The typography should be clear and readable, and the design elements should not overshadow the brand name or message. Legibility ensures that your logo effectively communicates your brand identity without confusion. Uniqueness: A great logo is unique and stands out […]
What’s the science behind corporate colours?
The science behind corporate colours is rooted in the field of color psychology, which explores the psychological and emotional effects of colours on individuals. Corporate colours are carefully chosen to evoke specific emotions, create a desired perception, and align with a brand’s identity. Here are some key aspects of the science behind corporate colors: Emotional […]
