Then my whole world went zoom. Welcome to the new normal. A place where you have a choice; move forward or look back.
Trade shows, meet-ups, roadshows – you name it, none of that stuff is happening for a while. Right now (May 2020) would you want to share a confined space with lots of other people from other countries? Exactly.
So video conferencing has become the only safe solution for, not only large organisations but friends and families too.
For some, none of this is new. There has long been an army of freelancers and ‘tech’ savvy types mixing work from home with, work from the office, work from StarBucks. For once in my lifetime I was finally free.
Necessity is the mother of invention. It’s a sad fact that wars and pandemics are very often the only events that generate real societal, technological and economic change. Once you’ve found a better, or cheaper, way of doing something, you are unlikely to go back.
The boss of Barclays bank has speculated that the concept of having a large headquarters building may become a thing of the past. Airlines will probably have to cut routes and increase prices. Most retailers simply won’t exist within the next few months. Bang, just one touch and all the church bells rang.
And who will pick up the tab for the eye-watering cost of managing, or dare we say mismanaging, a pandemic? What taxes will need to increase and what effect will those increases have? Will the young be left to ‘carry the can’ as usual or will, for example, ‘inheritance’ taxes rise? After World II, British inheritance tax rose to 80%. Then my whole wide world went zoom.
Here are some questions for you?
- How do you retain mindshare, and brand awareness, when people are not physically visiting a central point of contact?
- Can digital marketing deliver everything? What about SPAM filters, ad blockers, and a general weariness with being followed around the internet by lawnmowers simply because your Google assistant heard you say lawnmower!
- How do you promote brand loyalty, and a sense of community or teamwork, when everyone is remotely located?
- What does it feel like when the nice man brings a box to your door full of useful free stuff?
- Do people have all the stuff they need to work from home?
So here’s the pitch. Gifting, rewarding, promoting – these things are now more important than ever? Disagree? Then just invert that premise – how does that sound? Leveraging goodwill creates a competitive advantage – and boy are we all gonna need some competitive advantage!
Zoom – or whatever you do – then, ask us to send a follow-up to the attendees. We could put a pack of stuff together with a covering letter or card. We could source items which are really useful for people working remotely. Or you could just send a teddy bear for the kids or a bowl for the dog!
It’s imperative that your on-line events are followed-up properly. All at once there was no turnin’ back. Oh zoom, you chased the day away.