Promotional stickers are physical social media. They work. But how can this be? How can such a simple, low-cost item be in such demand? Well, it’s all to do with brand loyalty; people want to show that they are an active member of your tribe. Or that they’ve been there, seen it, and got the sticker!
And what better advertising is there than your customers, or followers, publically declaring their support for your brand? When someone sticks your logo on their beloved MacBook Pro, they are feeling your love. When kids spend more time playing with stickers than their games console, something is going on. When grown adults queue at your trade show booth for a sticker, your marketing strategy is operating on a higher astral plane.
How can sticking something to something else feel so good? What is this perverse satisfaction afforded to the sticker or stickers? Is the process of adhesion akin to an ancient ritual? Were stickers available for purchase along the Silk Road? Who knows. Anyway.
Promotional stickers are a testimonial, a vote, a thumbs up. So if you’ve got a loyal user base or growing fan base, get yourself some stickers like now!
With promotional stickers, it’s possible to create any shape, in any colour and any size.