Rosslyn blog

What is borosilicate glass?

What is borosilicate glass?

Borosilicate glassBorosilicate is a low-melting glass made from a mixture of silica and boric oxide (B2O3); it’s completely non-toxic and used by manufacturers like Pyrex to make heat-resistant glass jugs, glass bottles, and cookware. You can pour a hot drink into a borosilicate product without worrying about shattering or cracking the glass.

Borosilicate promotional products are becoming increasingly popular. This appears to be driven by a desire to brand reusable drinkware and ‘lunchtime’ products.

Borosilicate bottleWe offer a range of borosilicate products from stock, all of which can be branded and delivered within a couple of weeks.

For more details, click here.

What is hemp and is it environmentally friendly?

Hemp fabric is made from Cannabis Sativa fibre. It may come as a disappointment to some but no, we have not introduced a range of psychoactive promotional items!

Hemp was one of the first natural materials to be spun into usable fibre 50,000 years ago.

Hemp is one of the fastest-growing plants on earth, it’s possible to produce 5-10 tons of fibre pulp per acre in 4 months.

Hemp cultivation requires a relatively small amount of water (half as much as cotton), and there’s no need to use chemical pesticides or fertilizers. Hemp helps to suppress weeds and can be grown in different climates.

Hemp farming is also efficient. Hemp seeds are used to make oil and food supplements, with the stalks used for fibre. Industrially grown hemp plants absorb more carbon dioxide than trees.

Hemp can be refined into a variety of product types, including paper, rope, textiles, clothing, biodegradable plastics, paint, insulation, biofuel, food, and animal feed.

Is hemp environmentally friendly?

Yes, it’s a flexible natural product that is grown throughout the world without harming the environment. Shipping hemp products over great distances isn’t environmentally friendly, although a ‘green shipping’ industry is beginning to emerge.

You can view our ‘hemp’ promotional items here https://rosslyn.co.uk/s/?search=hemp&submit=Find

Open and fair

Lots of products purport to be environmentally friendly. This post forms part of a series that attempts to provide an open and honest assessment of a material or product’s environmental credentials. If we’ve got something wrong, or you would like to see further points added, please contact jonathan.lee@rosslyn.co.uk

Demand generation campaign fulfilment

So you have the concept, in fact, you’ve already run similar campaigns in other territories. Now all you need is a partner who can replicate and execute your plan for the EMEA region.

You’re in the right place! and here are some examples of projects we’ve managed;

Client: All-flash data storage hardware manufacturer, summer end-user promotion

Fulfilment requirement: Design and source a retail quality beach towel and custom shape power bank. Package with a covering letter, translated into the appropriate local language, and deliver to individuals located throughout Europe. Each delivery to arrive within a set delivery window. Provide an on-line delivery report confirming ‘signed for’ date, manage any data issues, courier or customs queries and subsequent returns.

Notes: The beach towel was custom manufactured in Portugal. The power bank, which was designed to mimic the shape of the product the client sort to promote, was custom manufactured in Shenzen, China.

Client: Marketing automation app provider, agency partner promotion

Fulfilment requirement: Source and brand a teapot, teacup and tin of tea and package with a well-known brand packet of biscuits. Place into a mailing carton along with personalised literature. Mail to marketing agencies throughout Europe. Report and manage accordingly.

Notes: A U.S. company, with its principle marketing contact based in Johannesburg, we worked to pull together this project quickly. The product came from Poland, print and food sourced locally in the UK.

Client: Cloud data management company, end-user demand generation

Fulfilment requirement: Replicate and execute a U.S. demand generation campaign throughout Europe, the Middle East and South America. Create a fully customised mailing box, insert a printed card and an empty sunglasses case to create a small mailing pack. Mail to individuals located throughout Europe. Report and manage accordingly.

Notes: The central message of the campaign was ‘give us a sales meeting, and we’ll send you a pair of Ray-Bans to go into this empty case’. We then fulfilled the Ray-Bans directly to individuals who had subsequently agreed to a meeting. The client is U.S. based, with the project being jointly managed by their offices in Amsterdam and Palo Alto.

In addition to these examples, we’ve created ‘new starter’ kits for a rapidly expanding U.S. software company. For a major British based legal firm, we produced and delivered ‘launch gift packs’ to every member of staff, across 18 locations worldwide, to celebrate a corporate re-brand.

If you would like to discuss a potential requirement, please get in touch. jonathan.lee@rosslyn.co.uk

Zoom just killed business travel

zoom instead of travelFace to face meetings will return, it’s just a case of when.

In the meantime, Zoom and other video conferencing systems have become part of everyday life for millions. Previously the preserve of large, or advanced organisations – now your waving grandmother, bedecked in her Sex Pistols baseball cap, appears as if by magic. Zoom is here to stay and that changes a lot.

If you enjoyed business travel you probably ought to consult your doctor. At the best of times, it was bearable, most of the time it was just – well – a bit crap.

Getting on aeroplanes and going to faraway places used to be associated with success – ‘oh, they’re sending him to Japan, they must think highly of him’. Nope! he’s just the loser who couldn’t think of a good enough excuse to get out of it or, someone who has personal reasons for being away from home a lot.

The downtown is criminal. Security is a theatrical token gesture, with the whole purpose of the 2-hour pre-flight nightmare being to get you to spend money. Duty-free isn’t as cheap as Amazon. There’s something referred to as ‘food’ on the flight but often no wi-fi.

Nowadays, flights arrive on time. Essentially this is because the airlines have extended the published flight time so they appear punctual. How many times have you heard the pilot say ‘oh we’ve made very good time, ladies and gentleman, due to a tailwind’.

And just as you arrive home, knackered, on a Friday night into a rainy Heathrow you are treated to a delay – because there is nowhere to park the plane – of a length of time approximately equal to the time it took to fly there in the first place.

And what price this jet-set luxury? Well, a business-class ticket, to anywhere further than a train can take you, would buy you a small family hatchback. Alternatively, you could fly cattle-class, joining the hen-party from Wigan and the kid who’s attempting to conduct spinal surgery with his knees. All this and you’re helping to screw the planet as well, yeh!

Until the experience improves, massively, or flight times and omissions are slashed by new technology, business travel is doomed.

So-called ‘meetups’, Zoom forums where teams and audiences interact from the comfort of their own space, will undoubtedly become more popular.

Yes, the people involved will eventually meet up in person but when it comes to regular communication this how they are going to do it. But Zoom meetups do suffer from one negative factor; after a while, they seem to merge into one long homogeneous ‘thing’ you did today.

Being able to follow-up a product launch or training event, soon after its taken place on Zoom, is key. That’s how your brand, or message, is going to cut through. It’s all about redefining the word ‘event’. The principles are the same, the delivery – metaphorically and literally speaking – is different.  You have to send your swag and that’s actually a more targetted approach, winning more mindshare, and getting more attention. A tangible follow-up to a meetup is, arguably, more effective than what went before.

We can help you source the product and send it directly to your audience members (via a carbon-offset courier of course) – whether that be to their home or place of work.

I attended the Zoom and got the T-Shirt!

 

What is AntiBug®?

AntiBug® is a surface treatment, based on Silver nanotechnology, which has been clinically proven to kill 99.99% of harmful bacteria within a 24 hour period. What’s more, AntiBug® products can withstand repeated cleaning cycles whilst maintaining antibacterial effectiveness. The controlled release of the active ingredient provides maximum long term activity. AntiBug® protection is available on a range of our bestselling promotional products.

The AntiBug® treatment has been successfully tested against over 50 common organisms such as;

MRSA
E.coli
Salmonella
Listeria
Pseudomonas
Aspergillus Niger

Frequently Asked Questions

Why Silver?
Silver is a metallic element, atomic number 47 and chemical symbol Ag. Silver nanotechnology is a proven antimicrobial against a wide range of organisms.

How does it work?
Antimicrobials are added to a product at the time of manufacture. These silver ions then concentrate on the surface of the product and are available to act against any contaminating bacteria. The silver ions bind with the bacteria and damage their cells in a number of ways, disrupting their normal function, stopping them from reproducing and causing them to die.

Is it safe?
Yes – silver technology has low toxicity and is used in a wide range of applications such as implantable devices and skin creams. The antimicrobials are also microns in size, many thousands of times bigger than nanoparticles.

How long does it last?
The AntiBug® treatment will last for the normal life of the product under correct use.

Does it replace cleaning?
The additive is complementary to cleaning practices. The technology continues to work 24 hours a day in between the normal cleaning schedules thus reducing the growth of the microbes preventing them from reaching potentially dangerous levels.

Is the look and feel of the product affected by the AntiBug® treatment?
There will be no change to the characteristics of the product other than achieving antimicrobial efficacy.

Can bacteria become resistant to silver ion technology? Due to the several modes of action silver utilises, it is highly unlikely bacteria will become resistant to the AntiBug® coating.

Does it leach?
No, silver ions do not leach but remain active on the surface of the product.

Is it regulated?
Yes – in the UK and EU by the Biocidal Products Directive (BPD) and in the US by the EPA.

 

What is RPET?

What is RPET?What is RPET? Well, the PET bit means polyethylene terephthalate, a polymer of ethylene glycol and terephthalic acid. PET is the stuff plastic drink bottles are made of and the ‘R” refers to ‘recycled’.

Put simply, PET starts life as a resin and is, in part, a by-product of oil. PET resin is either spun into fibers to make fabric-like materials or injected into moulds to create products like fizzy drink bottles.

As long ago as 1977 some bright spark worked out how to recycle PET. Now, it’s big business and the number of different types of products you can make from RPET is growing.

So how does recycling work? Well, you collect the bottles and compact them into bales so they are easier to move about. Then you subject them to a recycling process which typically involves either heat or chemicals. After that, you are left with varying forms of RPET – recycled polyethylene terephthalate. Again as with the creation of the original PET product, RPET can be re-spun or moulded into a new item. PET is very recyclable.

But as with most so-called ‘eco’ materials, there are issues. Firstly, the recycling process is not, in itself, environmentally friendly. Secondly, most PET products have been contaminated with foodstuffs or liquids. Contaminated PET can’t be used for food-related applications again, but food-grade RPET is becoming more widely available. Finally, like most plastics, the use of PET and RPET can create microplastics, tiny particles of plastic that are invisible to the human eye but pollute our oceans and rivers.

So the story is a familiar one. Yes, it is good to recycle waste. And yes, an RPET product is probably ‘better’ than a standard item. We can only hope that continued innovation and increased demand will allow manufacturers to achieve higher levels of sustainability.

Open and fair

Lots of products purport to be environmentally friendly. This post forms part of a series that attempts to provide an open and honest assessment of a material or product’s environmental credentials. If we’ve got something wrong, or you would like to see further points added, please contact jonathan.lee@rosslyn.co.uk

Sources

https://www.petcore-europe.org/what-is-pet.html

Is Wheat Straw environmentally friendly?

Wheat Straw environmentally friendly?Is wheat Straw environmentally friendly? ‘Wheat Straw’ aka ‘Corn plastic’ is a bioplastic. Sounds promising, like it’s got ‘bio’ in the word, it must legit!

Ok, so this is how it works. You harvest the wheat to get grain for making stuff like bread. What’s left after harvesting is called straw, the stems that humans generally don’t eat. Around the world, hundreds of millions of tons of straw are created every year. So let’s see, you take a widely available natural material and turn it into a replacement for plastic. Perfect. Well, not quite.

The first problem with bioplastics is that they create methane as they biodegrade – if they ever biodegrade at all. Methane is public enemy number one; a so-called ‘greenhouse’ gas that does its best to screw up our atmosphere. Farting cattle and all that.

Some bioplastics don’t decompose without exposure to UV light or high temperatures. Furthermore, bioplastics can’t be easily recycled into something else.

Wheat Straw environmentally friendly?Then there’s the wheat you started with. Was it genetically modified? Was it intensively farmed, with all the issues that come with that?; pollution, soil erosion. A significant proportion of grain production in the U.S. is now grown for biofuel or bioplastic production. Is the production of bioplastics having an impact on grain prices and what does that mean for poorer people?

It’s the usual ‘econundrum’. The law of unintended consequences – some clever clogs figures out how to make a replacement for plastic out of a natural material, only to create a new set of problems as a result.

Should we offset some of bioplastic’s drawbacks against the positive message it seeks to convey? Or put another way, is a wheat straw promotional product a bit better than a standard plastic promotional product? Answer: probably.

Open and fair

Lots of products purport to be environmentally friendly. This post forms part of a series that attempts to provide an open and honest assessment of a material or product’s environmental credentials. If we’ve got something wrong, or you would like to see further points added, please contact jonathan.lee@rosslyn.co.uk

 

Sources

https://en.wikipedia.org/wiki/Bioplastic

https://www.explainthatstuff.com/bioplastics.html

KeepCup – the reusable cup you really want

KeepCup ukKeepCup. Hoover. Google. Thermos. You’ve really made it when your brand name becomes a noun.

KeepCup, like all great ideas, seems so obvious in hindsight. Why didn’t I think of that! In what parallel universe did disposable plastic cups seem like a good idea? Short-term thinking, and greed, really are the sins of our fathers.

But sneer not, you were guilty too. Your life is doubtless littered with eco-hypocrisy. But here’s the thing. You can make a contribution, a start.

Sure you like to fly away to sunnier climbs. Ok, you once put the wrong thing in the wrong bin and didn’t go back to make amends. Yes, you drive when you could get off your ass and walk.

KeepCup is one of those simple gateway products. It opens your mind to a new way of thinking. Do I really need to buy that? Do I really want to be left with all this packaging? How do my choices square with being environmentally responsible?

KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from landfill every day.

You have to pay more for KeepCup. That’s because much more thought has gone into its design and construction.

We are authorised to sell branded KeepCups to approved clients. Yes, KeepCup actually wants to make sure that their product is associated with the right type of businesses. Pretty cool eh!

You can read more about this great product here.

Promotional stickers

Promotional stickers are physical social media. Promotional stickersThey work. But how can this be? How can such a simple, low-cost item be in such demand?  Well, it’s all to do with brand loyalty; people want to show that they are an active member of your tribe. Or that they’ve been there, seen it, and got the sticker!

And what better advertising is there than your customers, or followers, publically declaring their support for your brand? When someone sticks your logo on their beloved MacBook Pro, they are feeling your love. When kids spend more time playing with stickers than their games console, something is going on. When grown adults queue at your trade show booth for a sticker, your marketing strategy is operating on a higher astral plane.

How can sticking something to something else feel so good? What is this perverse satisfaction afforded to the sticker or stickers? Is the process of adhesion akin to an ancient ritual? Were stickers available for purchase along the Silk Road? Who knows. Anyway.

Promotional stickers are a testimonial, a vote, a thumbs up. So if you’ve got a loyal user base or growing fan base, get yourself some stickers like now!

With promotional stickers, it’s possible to create any shape, in any colour and any size.

Is Cork environmentally friendly?

Is Cork environmentally friendly?Is cork environmentally friendly? Yes, cork is one of the most eco-friendly materials there is.

Cork is created by stripping away bark from the Cork Oak; what’s taken, grows back. Chopping the tree down hardly benefits the cork farmer. So if you harvest with care, everyone is a winner! Cork is sustainable.

The introduction of the aluminum screw-top bottle lid really hurt the cork industry. As a result, Cork Oak forests began to be cleared. When a forest is cleared an ecosystem is destroyed. Cork Oak forests are very good at supporting bio-diversity. Animals and insects die and soils are eroded.

Then, if destroying forests wasn’t bad enough, the bauxite needed to make aluminum is open-cast mined. Open-cast mining is hugely damaging to the environment.

Is Cork environmentally friendly?Another cool thing about cork is that it’s recyclable. Any waste created, during processing, can be added back in or used in other ways.

Cork is used in the manufacture of automotive products, musical instruments, sports goods, and of course promotional merchandise!

Promotional items or parts of promotional items, which are made from cork are a more natural and sustainable option.

Finally, cork just feels really nice. It’s soft and tactile. It’s a natural material.

Open and fair

Lots of products purport to be environmentally friendly. This post forms part of a series that attempts to provide an open and honest assessment of a material or product’s environmental credentials. If we’ve got something wrong, or you would like to see further points added, please contact jonathan.lee@rosslyn.co.uk

Sources

https://en.wikipedia.org/wiki/Cork_(material)

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