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The power of promo products, what do people think?

As members of the British Promotional Merchandise Association, we are able to show you how it feels to receive, and purchase, promotional products. What works? What matters? What do professional buyers look for in a supplier?

How do people feel when receiving promotional products?How do people feel when receiving a promotional gift?

79% Feel appreciated

21% Impressed

47% Happy

What qualities make the perfect promotional products?What qualities make the perfect promotional gift?

50% Usefulness

11% Personalisation

11% Unique

11% Durability

9% Relevance

8% High quality

What do people prioritise when buying promotional gifts?What do people prioritise when buying promotional gifts?

Averaged score out of 5

4.23 Product usefulness

4.09 Price

4.00 Relevance to campaign

3.94 Durability

3.85 Uniqueness

3.70 Compliance/safety

3.69 Communication

3.67 Convenience

3.65 Lead time

3.31 Environmental credentials

3.19 Corporate social responsibility

How do people use promotional products?How do people use promotional products?

66% Trade show giveaways

52% Customer recognition

37% Sales incentives

27% Employee engagement

How many promotional products are on your desk right now?How many promotional products are on your desk right now?

89% 1+ items

81% 2+ items

44% 4+ items

11% None

….and the most common promotional items on those desks are;

66% Pens

43% Notebooks

20% Mugs

17% Coasters

Why do you continue to use your regular promotional products supplier?Why do you continue to use your regular promotional merchandise supplier?

30% Good service

16% Good relationship

13% Quality

11% Communication

10% Easy to use

9% Price/Discounts

7% Reliability

4% Creativity

With such a huge range of products to choose from it can seem a little daunting if you haven’t purchased merchandise before.

So consider the most important question first; Who is the item for? Work back from here, because what’s the point of giving someone something they don’t need?

Keep things simple, ask for advice from your supplier and allow enough time.

Get the basics right and you’ll have created a promotional item which delivers a set of results no other advertising medium can!


This research was conducted by the British Promotional Merchandise Association at Marketing Week Live 2017 and B2B Marketing Expo 2017. Sample: 200 qualified face to face and online interviews with professional buyers of promotional merchandise.

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